Global Business Leadership
By E.S. Wibbeke
Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses to prepare leaders for stepping into complex cultural contexts. The Geoleadership Model developed by Dr. Wibbeke is applied to global business situations using cases taken from leading companies such as Google and eBay. The book uses a case study format to present salient issues related to intercultural leadership and then principles of the model are applied to the case in discussion format. The concepts of care, communication, consciousness, change, capability and others are analyzed in relation to how each concept is seen in different parts of the business world. Each chapter concludes with a "bottom line" example of how each Geoleadership concept directly affects business results. Global Business Leadership also provides instruction about entry into cultural contexts, negotiating, preventing and managing cultural-based local-global conflict, and preparing global leaders to increase intercultural awareness and sensitivity. Dr. Wibbeke founded and managed the leading Internet website (Web of Culture) for cross-cultural information on the Internet and shares such global experiences with other would-be globetrotters.
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Foreword, Prologue, and Chapter 1, "Geoleadership Challenges"
Failure to Survive
It may be a small world, but are we worlds apart? Increasing globalization has created greater complexity for those leading and managing organizations. 1 More accurately, globalization has created an awareness of the complexity that was always there but not recognized. Now, there is no choice. Leaders at all levels of organizations, and especially those at higher levels, must work across national and cultural boundaries to achieve goals and objectives. Corporations have been expanding for decades across international boundaries, and the rapid advance of technology worldwide as well as the growing complexity of investment processes and trade relationships have eliminated barriers. Opening markets requires an even greater level of competence. The risk of not possessing the appropriate organizational competence, specifi cally in leadership, is enormous. 2 How big is the problem?
The conservative estimate is that fully 70% of global business ventures worldwide fail due to the mismanagement of intercultural differences....
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E.S. Wibbeke is the recognized management expert in how culture affects the bottom line. Wibbeke teaches Business Leadership courses at the University of Liverpool, UK, and holds a Doctorate in Organizational Leadership and an MBA in International Management. She spent 20 years leading international projects at Fortune 500 firms, including 10 years in Silicon Valley. Wibbeke is fluent in English and Spanish and has studied German, Italian, and Japanese and holds dual citizenship with the United States and the Republic of Ireland (European Union). Wibbeke is shown above giving a talk at Googleplex in December 2008.
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